Wednesday, November 16, 2005
Broadcast TV Networks Say DVRs Boost Commercial Viewing
Broadcast TV Networks Say DVRs Boost Commercial Viewing
Seeking to stem the loss of advertising because of digital video recording
devices like TiVo, network television execs claim that homes with DVRs
actually watch 12% more TV. Some 53% of DVR users go back to watch
commercials they mistakenly skipped, they claim.
http://www.smartmoney.com/bn/ON/index.cfm?story=ON-20051116-000800-1229
